WHO’S FRED ?
I did create Les.Basics store and my brand Fred as a way of freedom and happiness. The idea was to live a life driven by adventure under by the sun, surrounded by palm trees, swimming in the ocean and living in the moment. I had to learn from scratch all the aspects of production and as of today I’m still learning so much. Discovering everything about designs, fabrics and developing the ultimate white tee and pair of denims are captivating and driving me everyday. Creating my brand FRED and opening my store is the best decision I made so far in my life. To live THE SUNDAY LIFE #thesundaylife
THE BRAND PHILOSOPHY.
Les.basics and FRED brands are minimalist, comfy and timeless pieces for everyday.
We wanted to make a difference in the fashion industry that is changing constantly. We want to take the time to create pieces that reflect our values, beliefs and what’s best for the environment. Basics are meant to last and be the masterpiece of your everyday wardrobe. Who doesn’t own a white basic tee or a good pair of denim they cherish in their wardrobe huh?
WHO WE ARE.
All our clothes are hand made by local artisans in Bali and other Indonesian islands with a lot of love. Mass production is not something that we want to do because we enjoy taking time in all the steps from design to conception to quality review because we care and love doing it.
We prioritize quality over quantity. We do believe that happy employees and tailors can be felt in our pieces. Which is why we do have limited quantity and every pieces are unique.
We believe that supporting brands that share the same value as you is fondamental. See our video below to see the faces behind the brand.
WHO YOU ARE.
What truly matters is how you feel in your clothes, not the number that’s on that little tag in your jeans right? This is why our brands is about what matters the most. To feel good inside out. Choose happy not a size. #feelgood
Les.Basics Team X